For this assignment, I decided to create a product for my cousin Anna. Anna is a big water drinker and brings a reusable water bottle with her everywhere she goes. Unfortunately, many reusable bottles are way too big and bulky to fit in a standard purse. Because of this, she often resorts to holding her bottle separately, or bringing a larger bag. She has even spent money to buy larger purses, in addition to buying less bulky bottles, in efforts to alleviate the hassle of carrying the bottle everywhere. Since she has spent money to actively fix this issue, I know that it is a problem for her.
During my research, I found some roll-up bottles and flat rectangular bottles. Anna would not like either one because they are both made of plastic, and she tends to avoid this. During this process, however, I found that others also experience the same issue. Some companies even marketed their flat bottles as “purse bottles.” For my design, I created a flat rectangular bottle that comes in multiple sizes. They can also vary in material: either glass or stainless steel. The glass bottle has a sleeker design, but the stainless steel bottle would keep drinks at their desired temperature. I added silicone grips around the side to make it easier to hold, as well as to prevent cracks and leaks. For the bottle top, I added a circular ring that comes with a band/carabiner so that she can easily hold it. The carabiner allows the bottle to clip on to purse straps which means that she can easily bring her bottle with her anywhere, regardless of purse size. For larger bags, the bottle can be clipped to the inside so that she can easily locate it in the giant mess that is her purse. This bottle would solve her problem of reusable bottles being too bulky to carry in purses.
Hey Karin,
This is a really nice well structured and unique purse water bottle. I. like how you were able to understand anna situation and decides to construct a solution to her problem.
Omg Karin this feels like you made it just for me! You listed similar pain points I’ve experienced from reusable bottles being too bulky to not wanting to purchase the plastic folding bottles. I love this idea of somewhat of a water flask. It would really come in handy for travelling and festivals.
I have not heard of a flat water bottle but it’s genius! Honestly, I feel the same as someone who drinks a lot of water and always carries a bag. Sometimes, I purposely don’t bring my bottle because it wont fit and I want to carry a smaller bag. This is so creative, I hope you or someone actually creates this in real life.
Put this on the market right now!!. I need this for the gym and for running. I hate how huge and tedious these bottles are to carry around. Also, a main concern with water bottles is plastic and how dangerous it is to our bodies and the environment. Stainless steel is definitely the way to go and this design is something that I have never seen before it’s stylish and super convenient.