For my cousin Anna, I came up with these four assumptions that are essential to the success of my product. Firstly, I assumed that she needed a small water bottle to fit in her purse. This is an important assumption because it is the basis of the product. It is also relatively easy to test because it can be answered with a simple question. Another assumption I made is that Anna is open and receptive to new ideas. This can be fairly difficult to test because she might think she is open to change, but in reality, she may be stuck in her ways. This is an important assumption because it means that she is actively trying to solve her problem, and therefore looking for an alternative. Another assumption is that she does not want to use a flask as a portable water bottle. Although flasks are small and thin, it may give off the appearance that she is an alcoholic. This is easy to test because I can just ask her how she feels about drinking water out of a flask. Lastly, I make the assumption that she prefers smaller purses because they are easier to carry around. This doesn’t make or break my product, because these bottles can easily fit in larger purses as well. However, the bag she chooses greatly depends on the situation, so it can be hard to prove whether she leans towards one or the other.
These are great assumptions, it’s surprising to see that so many things go into the design process of creating a water bottle. I wonder what your customer would think of your design.
it’s a completely valid assumption and I understand the stigma but the fact that drinking water from a flask looks weird but when its a clear bottle type flask makes it normal is really funny.