To gauge customer interest, for our MVP, Elina and I believe that a landing page is the best way to assess whether our target customer will be interested in our product. Our landing page will consist of a short summary of our solution, as well as an email sign-up form. Customers can input their emails if they are interested, and if our idea comes into fruition, we can email them with updates. Based on the number of students who input their emails, we can get a rough estimate of how many people would be interested.
For the actual landing page, we plan to use Wix. The reason we chose Wix is because of their free platform that is incredibly easy to use. It is easy to create a clean and professional website. With this in mind, we can easily create an MVP without putting in extensive effort or money. We believe that Facebook is the best platform to advertise on because more that 85% of our target customers use Facebook. Instagram is a great place to advertise as well, so we will use this platform as well. To narrow our scope, we plan to only advertise to those between the ages of 18 and 30. Since both males and females (and everyone in between) struggle with mental health issues, financial issues, and other issues, we choose not to target a specific gender.
For my ad design, I chose to focus on the mental health aspect of our website. Elina, on the other hand, will focus on the financial aspect of our website. Below I have added an example of what I have in mind. In the ad, I chose to add a silhouette of a girl with crazy swirling lines around her. These scribbles represent anxious thoughts. I want to make the customer know that they are not alone, which is why I decided to put the quote at the top. I also want the customer to know that solutions are available to them, which I made clear in the ad. Lastly, I put our logo in the corner for brand recognition.
Here is the link to our landing page: https://bestofmeresources.wixsite.com/mysite
(Also, the Baruch version of WordPress doesn’t allow us to upload videos, so I added the ad as a Youtube link)
Absolutely love the video advert (kind of jealous I am not good at making videos like that. Sad). However isn’t that Video MVP concept? Just making sure.
I really like the new idea you are working on. I can see many students finding value in this.
Thank you! I am glad you like the ad.
For my MVP, I need a way to measure engagement. The ad is just a way to entice people and interest them in my business. Sure, we can see how many people view the ad, but that doesn’t necessarily show how many people are interested in the business. If this ad leads people to the landing page, we can see how many people who viewed the ad were interested enough to click on the website. From there, based on the number of people who input their email, we can accurately gauge interest. That is why I combined both the video ad, as well as the landing page.
Also, if you need some advice on creating a video ad, Canva is a great tool! If you need help, just shoot me an email and I will be more than happy to help. 🙂