Yuna Chong

When I first started drawing sketches for this project, I sticked to a plain typical design. I was able to create various variations of similar designs. I thought I was done with my sketches when Professor Klein said they all were the same. With some shock I wondered what I could possibly do with such a simple image and quote. However, looking at other examples, such as ads, magazines, and other students’ examples, I was able to open up to thinking of other kinds of designs. Then when I moved on to designing in InDesign, I was able to explore my ideas even more as I saw my ideas come to life; new ideas came to mind and I gave them a try. Strangely enough, those later ideas became my few favorites. At first I used Garamond and small text for a subtle and delicate design. Then, when I tried to explore other ideas, I played around with the size of the text and saw that Garamond did not suit what I was trying to do. That is when I found different forms of Helvetica Neue. The different contrasts, such as color, size, structure, and texture, helped me try different text arrangements.