Xin Lin

The signage system I chose for my final project is Ads in train. Before I started to design, I browsed through good amount of Ads post inside of train cars. For this particular system, the most important part was being attracted. Most of them used bright or high contrast colors combination in order to make them look more attractive. My signage system adapted this idea, bright background colors contrasted with white and black letter to make it easy to read and grab the attention.

Most signage are designed to read fast, but in this particular system, the design should be more entertaining . I thought about when I was on train, I used to stare at random thing and space out. So why not play with my letters? Letter designing came into my mind. I tried to make the letters to present the meaning of the word. Most of them required people to look twice and find out the trick. I used two typeface, helvetica and baskerville, because they look good with the design.  The variety of typefaces,colors and playful letter design make the simple signage appear more interesting.

For the letter space, I chose it visually by comparing with different versions. Since they were belong to one system, I made all of them same letter space. The part took my most the time for this project was proportion, because I didn’t pay too much attention to it at first. After I finished designing, all the pages which have been copied from the first design were not in a nice proportion, so I ended up fixing pages one by one.