For the brochure project i found it difficult to effectively assimilate the text and images in the given space. however i accidentally pressed a button that spread an image across the entire page and they idea clicked in my head for it to look like a magazine. i wanted the typeface to resemble that of the company and that typeface was called pragmatica, a offshoot of helvetica. i enjoyed doing this project greatly. With a brochure, you are selling a product and i felt i designed this brochure to effectively sell that product.