Brochure Project – Danisa Valdez

I chose the the Brochure Project because I liked using the grid in the previous project and it gave me an opportunity to further explore different options and different ways that I could use a grid.

For my project, all of my typefaces were Baskerville. My project was based on the Yankees and their typeface is most similar to Baskerville so I used it to my advantage and created everything with that typeface.

This project taught me the importance and difficulty of placements and size. When I decorate or create something, I naturally overwhelm the piece because I become completely drawn in by all the possibilities and I want to use all of my ideas but this project strictly taught me how to manage that. I used many pictures, large and small, and because of that, I had to use my placement of words and their size very carefully in order to make it look clean. In the beginning, I had a few ideas but when I put it in indesign, it looked different than what I had originally planned so I had a lot of editing to do. I cropped, moved and did several other things to all of my images and text boxes in order to make them work together until I finally settled on what I created.