Christian Velez

I decided to work on the brochure project. I found this project to be really cool since its purpose of a brochure,fits very well with marketing. On this project I wanted try and use what I have learn throughout the semester negative, letter, word space, it’s structure and the use of the grid to perfectly fit the products information in an organized manner.

On this project I decided to work around the images and not around the words. This was because I wanted to make sure that whatever typeface I used would match and go well along with the images–Baskerville was the best typeface. Since the images were very dark I used a white color to contrast with the images. What I learned most about the project was the importance of position, and the use of the negative space to my advantage. I also learned how to set up documents within Indesign for different publications.