Cindy Chan
For this final assignment, I chose to create subway ad banners. With the context in which these creations will be displayed in mind, I decided to go with both very large and very small fonts (context wise) for my design, with the last word of each message blown up to fill the banner and split lengthwise. The space created by the split is filled by the rest of the message. I chose this design because it lends impact to the information conveyed on the banners (Yes, I know the text content is irrelevant in this assignment).
I chose Helvetica Neue Lt Std as the typeface again for this assignment, for no particular reason except that you just can’t seem to go wrong with Helvetica.
For the most part, the colors were chosen arbitrarily, but loose associations can be made between the color choice and their the corresponding words.