Steven Aguilar

After reading the article I thought about the importance of creativity to produce interesting ideas and bringing them to live with visual content. I now see how all the parts fit together as a whole in graphic design, and by all the parts I mean the use of images, text, phrasing to communicate something. I also found interesting how in creative ways  designers can create experiences thru their projects.

I would like to ask the author, what is the importance of graphic design in the development of a brand? I believe is very important for a company to create a brand that costumers believe in and graphic design could create in the users a connection to a brand or product.