The expert I am reaching out to is Upright, a company that creates a wearable that vibrates when you slouch to remind you to fix your posture. I want to speak with someone at Upright because I have found them to be the most noticeable solution online, have read multiple positive reviews, and believe that I could learn valuable insights as they seem to have been successful over the past seven years.
Some questions I want to ask are:
- What have you learned about consumer preferences regarding wearables and price?
- I want to challenge assumptions I made about consumers, that they do not want to wear a device and that the solution needs to be inexpensive.
- How do you measure your KPI’s?
- The website has these KPIs listed in multiple places, I want to learn how these are measured.
- How did you test the product?
- The website notes, “After an incredible amount of research, discussions with doctors, chiropractors, physiotherapists, and product testing, Upright was officially born in 2014.” I want to learn how they tested the product as I think it will lead to design, consumer, and scientific insights.
- How do you find and attract customers? I’ve noticed many videos and articles created reviewing the Upright Go 2.
- Their most recent product, Upright GO 2 seems very popular online, having multiple articles and numerous youtube review videos made by third parties discussing it. I want to learn if this was purposeful and how this has affected the business.
I assume you are still trying to reach them? Have a look at the “secondary research” handout as next steps.
What makes your solution unique or different from others ?