Assumption Map
Critical Assumptions Justifications
Lilijana is not currently satisfied with the solutions she is using
- If Lilijana does not believe there is a problem, she will not buy the Weekend Kapuch.
Lilijana likes the style of the Weekend Kapuch
- If Lilijana does not think the Weekend Kapuch is “cute” as she would describe it, she would not wear it despite other potential benefits. As noted in assignment 2, this is why the overall style, color, and pom pom were all thoroughly considered.
Lilijana finds the Weekend Kapuch comfortable
- If it is not comfortable, she will not wear it. Whether from harsh light or the cold, the entire goal of the product to make her more comfortable.
Lilijana wants a new hat
- If Lilijana is not willing to buy a new hat because it would mean wearing her other hats less, she will not buy the Weekend Kapuch. Lilijana loves her current hats so it would be important to assess what kind of attachment she has to them.
