How do the community’s cultural environment and bilingual signs compare, and what implications can we interpret from the differences in power ties between English and Spanish? My focus is on the Williamsburg neighborhood in particular because it is a multiethnic, transient, and multilingual culture. My particular interest is about because Williamsburg is a multiethnic, migrant, and multilingual culture. The linguistic geography of the Williamsburg Neighborhood is the subject of this research. It has a diverse demographic, which adds to the appeal of this neighborhood. There are Blacks, Whites, Asians, and unmistakably Hispanics/Latinos in this neighborhood. Because of cultural traditions/religion, such as creative practices, diverse activity, local businesses that promote their communities, and gatherings created by all residents, Williamsburg is known as the North vs. South side. Williamsburg is in Brooklyn, but it also borders Queen and other neighborhoods (Figure of image 1).
Figure 1: Williamsburg is in Brooklyn NY n is surround by Queens and other neighborhoods. Photo Credit: Maps Brooklyn
Greenpoint, Bushwick, Fresh Pond, and Bedford-Stuyvesant are all nearby neighborhoods (figure 1). Hispanics make up the rest of the population. It is expected that the linguistic landscape signs will be converted into Spanish for Hispanics. The primary details are images taken in Williamsburg from small businesses, real estate, stores, churches, and restaurants. Especially in areas of the yellow shade (Figure 2) represent the block Hispanics left in Williamsburg (South side). This research focuses on four major trends observed in Williamsburg’s signs: bilingual signs, sign details, the prevalence of languages in the neighborhood, and colorful signs.
Figure 2: The map above shows the Hispanic race in each block for New York, NY in shade yellow. Photo Credit: Best Neighborhood Network Sites
The pattern of bilingual signs is the first to be discovered in Williamsburg (Figure 2): The map above shows the Hispanic race in each block for New York, NY in shade yellow. Figure 3: The travel agency Tu Mundo Travel Inc decides to include English and Spanish; however, the majority of their services are directed at the Hispanic population. Photo Credit: Google Map
Tu Mundo Travel Inc seems to include English terms, but a closer look in at the black and orange color reveals the world travel. They included mix of English and Spanish words “Pasajes tour cruises envios de dinero notary public income tax llamadas Internacionales ,” which means they have offer services for calls outside the US, Wiring money, plane passes, notary and mobile phone recharges. Tu Mundo Travel Inc gives their Hispanic clients all of the details they need. Stella Di Sicilia Bakery is another example of a bilingual sign (Figure 4).
Figure 4: Stella Di Sicilia Bakery decides to include one English word and has a foreign name attached to the sign. Photo Credit: Google Map
Stella Di Sicilia represents a family business but it name is ordinated from Italy. Yet the family is from South America specially Argentina. This bakery also offers Spanish family as brand but an Italian name Since the only English term is “Bakery,” the owner is likely to expect more Hispanic buyers. The laundromat sign follows the same trend (Figure 5).
Figure 5: Lavanderia laundromat sign keeps it simple by translating their services Photo Credit: Google Map
Figure 6: Win Son Bakery sign there’s is an Asin language and an English language making this sign bilingual. Photo Credit: Google Map
Win Son Bakery sign follows the same trend (Figure 6). They have the name in English, but there is an Asian language in the corner. However, the whole sign is written in English, so people speaking other languages can understand it.to be a rare name at first glance, but it has a real meaning.