My venture idea is to open up a fitness center/gym around my neighborhood. In todays society youll find that people tend to place a lot of time and effort into staying fit and being healthy. We aspire to have “summer bodies”, look like our favorite celebrities, be active in our daily lives and be the best that we can be. So why not give them a place where those needs can be met?

So here are a some issues gym goers usually run into (based on secondary and primary market research); Convenience, affordability and quality. I believe that there is no primed time to workout and a gym should be open for most hours of the week. The equipment should be state of the art and broken machines will be periodically replaced for quality assurance. My competitions around me are(results based off of ReferenceUSA); Golds Gym, Planet Fitness, Richies Gym and although it is quite some distance away, LA Fitness. Each one of these gyms come across one or more of the issues stated earlier. These competitors take away a segment of my target market which are those who only wish to life weights. I will use niche marketing concepts to counteract this dilemma by addressing the different needs of the market and not focus on just that one entity. For example I plan on offering classes such as Zumba, yoga, fitness classes, etc. Also there will be basketball courts, trainers and a smoothie bar available.

I am offering an alternative to someone who wants to do more than just lift weights. My target customer is anyone that is just trying to get fit, no matter their age. This business would be able to sustain itself because people place an emphasis on staying fit. Its scalability and profits would go hand in hand as the popularity of the business grows and gaining a steady stream of loyal customers.