Obesity is a problem throughout the population; therefore, I believe there is a need for a healthy diet and overall a healthy lifestyle. My venture idea is to provide and deliver pre-packed Paleo meals that will help people get the nutrients they need while also helping them get in shape and save money and time.
We would offer affordable meals delivered to our customers starting as low as $8 per meal. We would encourage our clients to choose their own meals for the week from our menu, and we would strive to update our menu twice every 3 weeks, and if our customers want to buy on bulk we would offer them discounts.
We would try to eliminate middlemen and connect directly with local farms, in this way we can reduce costs and as a result, we can reduce our prices for our customers. Another key partners would be FedEx and UPS to deliver our pre-packed Paleo meals.
I believe that the best customers would be people in New York who are already aware of the benefits of the Paleo diet; however, people who are new to this kind of diet, will see huge positive changes in their bodies and will be satisfied with the results and our service. A challenge would be to keep these customers long enough for them to see the changes because at the beginning they might not like the idea that the diet is composed mainly of vegetables, lean meats, nuts and seeds and very little starch and no sugar. Our society is used to eating more carbohydrates than healthy fat and protein. So one of our challenges would also be the need to educate people about the importance of a good nutrition and why we believe in the benefits of our Paleo meals.
One way to market our service would be through local papers and magazines as well as our own website. We would also use social channels such as Facebook and Instagram. We would provide our service to people in New York and we would focus on this market segment and depending on how well we do and the demand for our service, we will then decide how to expand.
Some of our competitors (Blue Apron, Hello Fresh and more) provide their service not only in New York but nationwide, they have the money and brand as an advantage, but I want to remain positive and I believe we can succeed if we focus first in New York area, and help New Yorkers get healthier, in better shape, and save money and time.
