MGT3960 Entrepreneurship Management Fall 2015

"There's a way to do it better—find it."— Thomas Edison

My Venture Idea

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In the United States there are over 123 Fraternities and Sororities in the us which total approximately 9 million active people (current students, not alumni.) A struggle that many face are planning two huge events, their banquets and semi-formals. These are most likely out at a fancy venue where these members are able to mingle and throw an end of semester party. Only issue is that most banquet halls charge these college kid an arm and a leg in order to be able to host their event there.

I have come up with a solution to this problem! I have created an application for android and apple, where anyone in greek life is able to input their information such as location and amount of people, set the budget that they have and any special requests and the application generates a report of all the venues that participate with our event that fit this criteria. No more planning so far in advance and in the end finding out that your dream venue is just that a dream.

 

Product Greek Life Banquet and Semi-formal Planner

Value pricing 

Low pricing for customers, higher price for the catering halls that will benefit by the business.

Key partners

  • Catering Halls all over the United States
  • Application programmers

Key activities

Making people lives easier

Key resources 

  • database of all venues
  • operating offices

Value proposition 

A time saver and beneficial

Customer segment

Greek Life

Channels

Phones/internet (mobile devices and the application)

Revenue stream

Customers 

$12 a year per chapter

$250 a year per catering hall

$50/month popup advertising 1 per user

Cost structure

  • Fixed costs : monthly fee for programmers and employees

Promotion : word of mouth from one chapter to another (free part favors for guests if you get another chapter to sign up)

Competition none

 

Author: Ria Zouroudis

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