Custom Made Surfboards Brand
I chose a Surfboard Brand as my Venture idea, this is a business I started developing last year. I finally could not begin the business since I decided to come here for the fall semester. The business is about shaping custom surfboards in Spain which is a product not developed yet in Europe at least at a big scale. The point is that surfboards suppliers sell most of them just standardized surfboards (most of them based on pro´s surfboards), instead, this business tries to provide the average surfer surfboards that really fits them an also the possibility to customized it.
The product are surfboards focused from intermediate to advance surfers, that wants a surfboard that really fits their necessities. But also a surfboard in which you can get involved with, making it custom and even see the process of its creation, which will have an added value that it´s not offered in any other brand.
The main target market is the Spanish, where we have a lot to do because there is only one important brand called PUKAS, and the others are just local brands. Once we have stablished the business in Spain which is one of the best places in Europe for surfing, we can easily jump to Portuguese and French market being this 3 the main surfing destinations in Europe. Stablishing the business in such way will help us to be able to expand our business to other countries and continents due to the flows of surfers from every place in the world that comes to surf in this three countries that as I said are the best in Europe.
The main channel will be Internet, and the delivery will be an easy issue due to the location of our main target markets and the connection between them. However there will be at least one store in the north of Spain At the beginning the channels will be easier as the target will be Spain Portugal and France, and the delivery system is easy to manage to this country thanks to the great connections between them.
The marketing strategy will be based on the social media such as Instagram and Facebook which nowadays are getting more a more relevant for the marketing sector. Also there will be an online store where you can buy the products and customize the boards. But marketing strategy won´t be only at the new technologies, as there are held world championships at France Spain and Portugal we will have the opportunity to be represented there and open our exposure to surfers all around the world.
The competition won´t be the well stablished brand such as PUKAS or Channel islands which are more focused on high performance surfboards our competition will be the emerging brands that are mainly appearing in California or Australia, this is the reason I believe we have less developed market niche in this three countries.
