Name three factors that impact how a new technological innovation fits existing market conditions.
- Early users’ experience is rewarding and immediate
- Early users discussing the needs and problems of the product with peers
- Involving your early users in product or service development
Name two factors that impact “the market window of opportunity.”
- Experiment with early adapters as you polish your marketing plan
- Know where you are on the hype cycle as you promote your innovation
Name a product that is currently being used by early adopters only.
Google Glasses.
