In the article  Spotify’s Daniel Ek: The Most Important Man In Music, Steven Bertoni interviews Daniel Ek, co-founder of the leading music streaming service Spotify, and Ek’s role as a music fan and business man in the growth of his company. Though many  have yet to agree with Ek on financial terms, Spotify is the future and  most convenient service for music listeners: “The music industry has been waiting more than a decade for Ek. Or more specifically, someone, anyone, who could build something more enticing to consumers than piracy while providing a sustainable revenue model” (Bertoni). In 2008, Daniel Ek and Martin Lorentzon launched Spotify: a digital music streaming service that offers access to an almost unlimited music library. Using the two facets of love for music and technology, the young entrepreneurs created Spotify with the hope of creating “an entire music ecosystem” (Bertoni). Let alone, to provide this service for free.

Bertoni, Steven. “Spotify’s Daniel Ek: The Most Important Man In Music”. Forbes. 4 Jan. 2012. Web. 5 Nov. 2014.
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