Reference at Newman Library

Economic Census 2007

The Census is slowly releasing data from the 2007 Economic Census and they are presenting the data in a new report called Industry Snapshots . These reports give a graphic picture of industries at the 2 and 3- digit NAICS levels and include graphs of total shipments/sales, shipments/sales per employee, and a map of shipments/sales per capita.  A table of industry ratios is included. Read more about these reports in this FAQ.

From any of the Snapshot reports, you can link to the Industry Sampler, the old familiar data page for an industry.

question about Simnet exam

Some students came to the desk asking about the Simnet CD that   they had been told by someone from academic advisement they could borrow from the library. (They said someone from academic advisement came to their class.)  Has anyone heard of this?  I told them about access to the Simnet Express on the computers in the library and the 6th floor BCTC.

Finding White Papers

Students in a business communications course have to find a white paper and critique it.  Ordinarily we wouldn’t have a problem finding government white papers or white papers that cover social or political issues but in this case students are looking for white papers of a different sort, what the Wikipedia calls “commercial white papers“.  They define these as documents used by businesses as a marketing tool to advertise the benefits of a particular product or technology.

Examples can be found by doing some creative searching with Google.  Combine the term “white paper’ with the name of a company. Try it out with Apple or Cisco or Factiva or LexisNexis.  You could also combine “white paper” with terms like marketing, managment,  operations or technology. The Direct Marketing Association, Network World and TechRepublic all have white papers on their websites.

Problems with the New APA Citation Style

Several bloggers have detailed nicely the ill-advised changes the APA made this year to its citation guidelines for journal articles. The posts by Catherine Pellegrino and Barbara Fister effectively detail why it is a bad idea to require people to have to track down a DOI for an article they want to cite and why it is an even worse idea to ask people to include the journal publisher’s URL even if the version of the article you used was one in a database (JSTOR, Academic Search Complete, etc.)

From what I’ve read online, there are some faculty members at other institutions who are asking their students to follow the more sensible guidelines in the previous edition of the Publication Manual of the American Psychological Association (the 5th) instead of the rules in the latest one (the 6th). Should we have conversations with our faculty about the challenges of holding students to the confusing new rules in the 6th edition?

Goddess of the Market [?]

“New Scholarly Books” in the Chronicle Review, a section of the Chronicle of Higher Education,  October 23, 2009, p. B19, notes Goddess of the Market: Ayn Rand and the Anmerican Right by Jennifer Burns (Oxford University Press). In view of the recent destruction of Alan Greenspan’s faith in Rand’s philosophy of unregulated markets, this might be an important book for all interested in the current economy to read.