Reference at Newman Library

EBSCO Databases and Chrome Browser

Michael Waldman and I have confirmed that Ebsco will support the use of the Google Chrome browser for accessing full-text articles beginning in the Fall, 2011. Here’s the link that tells the tale from Ebsco:
http://support.ebsco.com/knowledge_base/detail.php?id=25&t=h

So, users accessing our Ebsco databases to get full-text articles will have some difficulty. Particularly for chat reference assistance, bear this Chrome browser issue in mind.

Introducing Mintel Oxygen and Global Market Navigator

Adding to the market research reports found in such databases as MarketResearch.com and Euromonitor, we have acquired Mintel Oxygen.

Mintel Oxygen reports and news commnetaries cover the UK, Europe, US and international consumer markets in such industries as food, beverage, apparel, beauty and personal, retail, travel and more.  Rather than provide a broad overview of such markets, Mintel reports are distinguished for offering insights on niche markets which are often difficult for researchers to obtain, let alone carve out.

As a complementary product, Mintel Global Market Navigator (GMN), offers ready access to global industry data and country socio-economic information in downloadable formats for users to easily grab and incorporate in their reports.

Please share these widely with Baruch faculty and students global consumer market and industry data or country socio-economic information.

Introducing eMarketer

eMarketer is an aggregator of marketing research related to online marketing and e-commerce.  Information from different sources is evaluated by a process through which such information is weighed and analyzed.  By distilling thousands of facts and opinions into comprehensible reports and comparative estimates, eMarketer gives users the most complete view of the digital world available.

Global, current and projection information is available on such topics as Advertising & Media Usage, B2B, Consumers & E-commerce, Demographics, Email, Industries, Mobile, Online Searching, Social Media, and Video in the form of reports, articles, interview, virtual roundtables and webinars.

As seems to be an increasing trend among many new database platforms, all information is easily downloadable in useful formats such as xls, pdf and even charts.

Training sessions will be organized in the fall semester 2011, but I encourage you to familiarize yourself with this new database and consider it when making recommendations to students/faculty interested in online marketing and e-commerce.

Trial of Euromonitor’s Passport Dashboards



I’m delighted to announce that Euromonitor International has unveiled a new tool called Passport Dashboards. This is a trial with our account and feedback should be sent to me and/or Michael Waldman.

 

What are Dashboards? Dashboards are an interactive extension of the data contained in Passport GMID.  Dashboards allow users/students to visualize the socioeconomic, demographic and industry data in Passport GMID.

 

You can access the Dashboards one of two ways.  First, you can locate Dashboards on the main toolbar next to Countries & Consumers.  The Dashboards can also be found on the individual pages of the Industries and Countries & Consumers tabs.

Baruch also has temporary access to our Passport Industrial reports.  The Industrial reports examine the industrial makeup of 9 of the largest economies in the world.  The reports are astonishingly detailed as we break each economy into 177 industry sectors that comprise total GDP.  Sectors are classified according to ISIC Code.  Topics analyzed include industry attractiveness, buyer & supplier power, the competitive environment, the role of imports & exports, etc.

You can locate the Passport Industrial reports under the Industries tab.

Thanks for your feedback during this trial!

 

 

 

Re: New wireless network

Randy asked that this message from Arthur Downing be posted:

The new wireless network is now operational in both the Newman Vertical Campus and the Library/Technology Building.

Please direct students, faculty, and staff to use only the service named “Baruch WiFi” in these 2 buildings.  This is important because a device may default to one of the former wireless network names.

To help with the transition, the service named “Baruch – Student” will not be removed until July 15, but students can already start to use “Baruch WiFi”.

Guest accounts that are issued in the library will allow guests to log into “Baruch WiFi”.  Please do not refer library users to the “Baruch – Guest” network at this time.

 

 

Wireless project page:  http://www.baruch.cuny.edu/bctc/wireless_upgrade.htm