If you run a search in Google today, you’ll see that many of the hits on the search results page (SERP) have a bit of gray text next to them with the name of the site. If click on that gray link, you can learn more about who is behind the website. Here, for example is what you see on the SERP for a search for martin luther king:
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While many of the hits include the “about this site” feature, some don’t, such as the one about Martin Luther King that is actually the work of white supremacists. In its blog post about this new feature, Google mentions that it will take time for it to seen on more items on the SERP:
You’ll see this extra information when a site is widely recognized as notable online, when there is enough information to show or when the content may be handy for you. (If you have feedback, please let us know here.) The information you’ll see is based on the Knowledge Graph, Google’s interconnected understanding of the things that exist in the world. As we expand the Knowledge Graph, we expect to give you more information about more websites – making it easier for you to choose the right result.
Despite the incomplete rollout of this feature, it’s worth knowing about and sharing with our students.
It’s interesting that most of the ones I have run across in my limited testing come from Wikipedia, not from the site. For example, the Nobel Prize about (from above) comes from Wikipedia not from the Nobel Prize about.