If a student is looking for analytical data on the website for a magazine or newspaper, they might find what they are looking for in SRDS, which now has data from Nielsen NetView as well as Compete (data from the latter has been in SRDS for a while). A recent email from the SRDS rep included this description of what metrics are included from Nielsen:
Digital listings for media tracked by Nielsen’s online audience measurement service (also known as NetView) now include the following data:
Unique Audience
Total Sessions
Page Views
Total Minutes
Sessions/Person
Time/PersonNetview data is derived from a panel of 200,000+ consumers, and consists of users at home and non-shared-work locations. All users have a meter downloaded to their computer that tracks online and offline desktop usage.