Reference at Newman Library

Tag: MarketResearch.com

New Database: MarketResearch.com

We now have access to MarketResearch.com, which offers market research reports on a wide range of industries and products.

As you may recall from 2013, when we last had access to this database, the individual pages that provide an overview of each report and a PDF “Download” button also include a scary looking price that can be safely ignored. Next to the price on each report page it says, “(Student downloads are FREE of charge – the price is shown for informational purposes only).”

Download button in MarketResearch

A link to the database can be found at:

The reports in this database are not indexed in OneSearch, so the only way to find them is by searching directly in the database.

MarketResearch.com. What does it cover?

I have been using the MarketResearch.com database a lot lately and yesterday I sat down and looked into the companies that contribute market research reports to the MarketResearch.com Academic product that we subscribe to.The four contributors cover distinctly different industry sectors.

Packaged Facts covers food, beverages, household goods and consumer products.  They also publish reports on consumer market segments like Latinas, baby boomers, and Do-It-Yourself-ers.

Simba focuses on publishing, media and related technology sectors.  They have several current reports on the market for textbooks.

Kalorama publishes research on medical devices, pharmaceuticals and related biotech and life sciences fields.

SBI’s research is focused on enery, power and construction-related products like pumps, lights, doors, and furniture.

I didn’t mention the Icon Group reports which cover world markets.  You can find out more about this firm in the wikipedia article on its founder, Philip M. Parker.