By Edward Gindi

Apple recently passed coke as the most valuable company in the world according to a annual report conducted by interbrand.  According to various experts this was just a matter of time before apple became the most valuable company each year the brand has increased last year it increased from 8th to 2nd most valuable company in the world. The report estimates the value of apple the brand at $98.3 billion up 28 percent from 2012. The value of coke also increased by 2 percent to $79.2 billion. Mr frampton global chief executive at interbrand says that “although coke is an outstanding brand marketer no doubt about it apple and other leading technology companies have become the poster child of the marketing community”. Technology companies are 5 of the top 10 most valuable brands on the list. ” brands like Apple, Google and Samsung are changing our behavior: how we buy, how we communicate with each other, even weather we speak with each other” Mr.Fampton said. I tend to agree writing this on my Apple Iphone while reading this article on my Apple Mac listening to a song on Youtube (owned by Google). Notable on the list is Chevrolet a subsidiary of GM an American car maker the 1st time there brand has cracked the top 100. If there is any consolation for coke on Facebook likes coke had 73 million likes compared to Apple’s 9.8 million likes and Google’s 15.1 million likes.