On October 8, 2013 the front page of the Business Day section of the prestige The New York Times featured an article written by Hilary Stout titled “For Shoppers, Next Level of Instant Gratification” discussing the innovation of a new method for shopping. Various companies, which include Mastercard, Condé Nast, and Peapod, are experimenting a new and convenient way for customers to experience “shopping nirvana” as Hilary puts it. Was there ever a moment when you just finished pouring the last bit of your favorite cereal and wished that you had another box in the cabinet for the next day? Well in the future, hopefully with the success of this innovation, you will be able to scan the bar code on the back of that cereal with your phone, allowing you to purchase the product again. This will then send a order to a retailer (hopefully a local one), telling them you would like to purchase that product, and the retailer will ship your order to your house so once again you can enjoy your favorite box of cereal. This innovation isn’t limited to only the bar codes of physical objects in front of you but as well as virtual products you see on television. Maybe the company that makes your favorite cereal has a commercial advertising a new flavor and you want to try that product. Well, if quick enough (don’t worry, you have plenty of time), you can scan the code off the television to make the purchase. “Instant gratification” as Hilary labels yet, how satisfying the future of shopping looks.