The fashion industry will never let go of its foothold on American women- and that might be a good thing. Women turn to shopping for a âÂÂpick-me-up,â make it a social event, and some have made it a ritual. What woman doesnâÂÂt have a memory of buying âÂÂback to schoolâ clothes in late August or Early September? When many Americans are questioning their economic safety theyâÂÂre not likely to go out to Chanel and splurge on a new suit jacket- everyone except Anna Wintour.
    According to New York magazine’s The Cut, Wintour is trying to encourage women all over the world to get back out there and use a little plastic! She wants women to remember “just how wonderful shopping can be.” To do this Wintour has started Fashions Night Out, with its own Facebook page. Those in the fashion business who have pledged allegiance, including entire shopping centers and designer Alexander Wang, to the Editor-in-Chief of Vogue are participating in Fashions Night Out. Women in Beijing, Rome, Paris, and New York among other places will enjoy special promotions and events on September 10, the first day of Spring 2010 Fashion Week.Â
    This âÂÂNight Outâ may just push American women in the direction of feeling comfortable shopping for themselves again. Lord & Taylor knows every woman loves a man in uniform and will be selling calendars of New York firemen for Fashions Night Out. Hopefully IâÂÂll be going to Alexander WangâÂÂs t-shirt signing at Barneys. These events sound like enough to lure women into stores that theyâÂÂre trying to avoid even walking by right now.
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