A Public Relations Blog
February 6th, 2015 — Strategy
There’s no doubt that the average internet user has no idea exactly how much of their information is making its way into various company’s Big Data engines. In the vast majority of cases, this information is neither private nor potentially damaging. Unfortunately, most folks don’t realize this. They hear “personal data” and think: “invasion of privacy.”
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February 5th, 2015 — Strategy
Open and honest communication helps to build trust. After so many scandals over the last ten or so years, many in the business or investing world will approach your company for the first time with a high level of skepticism. But there are ways to begin to build and develop trust through communication.
Jodi Macpherson, a communications expert at Mercer Inc., says “Communication is fundamental to building trust…It contributes to the creation of an environment of trust around leaders that enables them to lead effectively, engage employees and ultimately deliver results.”
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February 3rd, 2015 — Marketing, Strategy
Your financial business plan is perhaps the single most indispensable and versatile documents you will hold. If it is prudent and strong, it will influence the loans and investments you receive, and whether it is good or bad, your internal leadership will look to it to determine their focus. Proper planning is the key to success in virtually every business. It fol
lows that putting careful consideration in making the strongest financial road map you can will allow your company to make better decisions towards a set goal.
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February 2nd, 2015 — Marketing, Strategy
Whatever your Big Data plans, whether you are adding another data storage solution or developing a custom system, answering the right value versus questions can be difficult. And, when you are delving into a relatively new or unknown (to you) technology, you need to know what features will make the most difference to you and your business. Remember, it’s important to have your company remain up to date with new advancements in technology offered in their industry. If you fall behind, you risk having competitor’s gain ground on you. As the CEO of a company I understand the importance of utilizing and understanding big data within my industry. Here are a few things to consider:
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February 2nd, 2015 — Inspiration, Strategy
When hiring or deciding who to keep on your team in a competitive job market, conventional wisdom says you should go young and save money. Skills are always emphasized, but experience is often treated as a negative that comes with the extra baggage of knowing how to do something different than you might do at your office. But why is that bad? Why is it “conventional wisdom” to expect an untested employee to excel and reasonable to expect an experienced employee to be unable to follow your protocol?
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January 30th, 2015 — Strategy
There are a variety of leadership tactics that are used for different purposes in the business world. From individuals who are just starting a business to a company that is experiencing a large growth spurt by expanding overseas, the type of leadership style you use will determine the direction of your company for the foreseeable future.
January 27th, 2015 — Strategy
One of the arenas most impacted by the Big Data revolution has been the medical industry. Because of gains made in the realm of data science, medical records are more searchable, genetic records can lead to better information, and drug results or side-effects can be better ascertained.
January 27th, 2015 — Strategy
Hey manager, you want your people to actually LISTEN to you and DO the stuff you tell them to do? Then stop wasting your breath and give them some feedback that will matter to your business flow and bottom line.
January 26th, 2015 — Public Relations, Strategy
Proctor and Gamble (P&G) are mixing up their corporate team in order to change the way that they focus on Personal Care and Beauty sales. First revealed in Fortune Magazine, P&G decided to shake things up by increasing the responsibilities being given to their president of Global Health and Grooming, David Taylor. His new charge will put him in the driver’s seat when it comes to the business’s global focus on Beauty and the Beauty Marketing focus for the company.
January 22nd, 2015 — Strategy
Mentors help professionals and people develop their careers and bring their desire to succeed to the next level. It’s a much better idea for a business manager or executive to have a mentor than to hire a coach. You could spend hundreds of dollars a month on a business coach. You could just treat your mentor to lunch every so often. Mentors open up new pathways for success. Consider these four reasons for having a business mentor.
