Close Article Reading #4 (Linda)
From the beginning of enlightenment to surrealism, we’ve been discussing in class how social structures had developed in terms of logics and how the way of thinking has been changed in chronological and topical order. Before eighteenth century, people were blind in terms of having own reason and logic because they lived under other’s tutelage. As soon as enlightenment movement spread out, it gradually brought confrontation between ones who governed the world for their interest and others who claimed their rights. Then, inequality for lives has been resolved step by step. Since industrial revolution, the way of living world has changed drastically. Then, whole world is connected to each other and interacting. After then, I think modern society is all about technology since we do everything online. Young people who born with technology live with the internet. There are words coming up to describe people who hate such development like technophobia. I would attempt to discuss such modern society comparing to past and find similarity between them.
I read the interview article about “Brain Hacking” with Tristan Harris directed by Anderson Cooper on CBS news by chance. Harris said this was kind of a manifesto. In the interview it says checking phone is a kind of slot machine because it hijacks users’ attention and users get rewards, which are getting likes on Facebook and Instagram and receiving messages with cute emoji. It forms a habit for users to check it on a regular basis at first but, later, users are addicted to the rewards which arouse primitive feeling like happy, fear and anxiety. Users gradually feel anxiety when they cannot check their phone on the usual basis. When you put your phone down and you don’t check it for a while, your brain releases a hormone called cortisol. We can understand it in primitive way that this is the hormone that made a man anxious because he is aware that he is in the condition that he will be eaten by lions. So that the man feels anxiety and will run away from the condition. In order to get rid of such anxiety in modern society, the man needs to check his phone because this is only way to release that anxiety. This sounds like things just happening when we use smart phone. However it really comes from experiment and it is called “brain programming” Engineers are putting enormous efforts to track relationships between users’ behavior and brain activities. And, they create code that actually interact with your brain in order to make you more additive. The thing is you still feel anxiety even though you put your phone down. It’s because you do not shut off your brain. The only antidote for this anxiety is checking phone more often. This makes me stunned because it happens to everybody and every day. The programmers and engineers all know about this and are putting people to be more and more addictive to smart phone. One great example is Samsung smart phone. There is a small light on screen for alarm purpose. Blue for message and yellow for other social media application. Even though you turn off the notification, you can still see the lights whether something comes or not. And it means, it really isn’t turned off and your brain is interacting with the lights. You will roll your eyes to the lights in order to release your anxiety. This brings more serious addiction.
I’ve jumped from the past to modern in a moment. I would like to say people are influenced by such technology and social media even before they recognized it in similar way that old tradition and logics had already implanted to human life before they realized it. Young people become addictive to technology so easily and are wasting time on watching smartphone to get that rewards which are deliberately programmed by contributors on purpose. Such an advanced modern technology which intended to interact with human brain activity like hormones is making people blind from the real world. In the past, people were implanted under tutelage and, in modern society, people are implanted with intelligent technology. There has been always a group of a few smart people who has structured everything for their interest and hided truth. I think that is the thing that exist alongside human history in past and present.
Work cited
Cooper, Anderson. “What is “brain hacking”? Tech insiders on why you should care.” CBS News. CBS Interactive, 09 Apr. 2017. Web. 22 Apr. 2017.