How did the media coverage of the Ray Rice scandal influence the public’s perception of domestic violence?

It seems as if the moment that TMZ released the second video relating to the Ray Rice case, the public was able to fully grasp the story.
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Back in February of 2014, when the story first leaked it was destined for mainstream media attention and here we are EIGHT months later it still sits atop; with Rice’s hearing on his suspension appeal tentatively set for early November, as reported by NFL Media Insider Ian Rapoport.