Relaunch of the new 5WPR website!
(New York – March 28, 2015) – 5W Public Relations, one of the Top 20 PR agencies in the U.S., this week announced the launch of its new website, which is more user-friendly and has an updated look. The award-winning marketing and PR firm represents client-partners in many practice areas, including Travel and Hospitality, Food and Beverage, Apparel and Accessories (also called Lifestyle), Healthcare, Nonprofit, Event Marketing, Social Media, Crisis Communication, Entertainment and Sports Management, Technology, Government Relations and Product Integration. Read More +
Jeb Enjoys Wall Street Spotlight
When the word first began to leak out that Jeb Bush was considering a run for the nation’s top political office, naysayers wondered about the possibility of Bush fatigue.” And while maybe after seeing his father and brother in the White House, American voters might be ready for a change…but there are many other reasons why Jeb Bush is a strong candidate and the front-runner for the GOP presidential nomination. Read More +
GoDaddy Rides Strong PR all the way to Wall Street
After years of raising eyebrows during the Super Bowl, Ronn Torossian says web business GoDaddy is catching the eye of Wall Street…and that gaze is lingering. Within hours of hitting the NYSE ticker, “GDDY” stock rocketed up 30%. Read More +
The Foundation of a Proactive Public Relations Plan
Having a proactive public relations plan will save you a great deal of time and energy. Most companies only implement public relations after a crisis situation. Better late than never, but the early bird definitely gets the worm when it comes to PR. Here are some of the ways in which you can prepare your company up on with a media relations plan that is proactive. – First of all, give a short list of public relations partners that you can trust. Not all PR Read More +
Why You Need To Incorporate Responsive Design Into Your Site’s Next Facelift
Technology is constantly evolving and changing. The emergence of mobile devices has altered the way businesses must handle websites and online marketing. This is why responsive website design has become so popular and necessary. You need to incorporate responsive design into your site’s next facelift for several important reasons. Read More +
AT&T Penalized for Something we all Do
Here’s what Ronn Torossian had to say about a “mistake” that may cost AT&T tens of millions of dollars, “If you got to this article via social media, you’ve done it. If you have wireless internet or use a smartphone or just about any app for any purpose, you’ve done it too. You know, peripherally, this choice could burn you, but you have become desensitized to it…” Read More +
Growing your Corporations Public Image Through Smart Social Responsibility
More corporations today recognize the link between business and social responsibility. How well a corporate image is publicly presented is the key to expanding business presence. Each year, corporations budget for public relations to help promote the image the companies hope to project to the public and their target markets. It’s difficult to imagine a corporation not understanding the value of a highly effective public relations plan and the impact on corporate public image. This includes embedded corporate visibility and attendance at social and business Read More +
ABC and Yahoo are Friends with Benefits
These days almost every media company is looking for a way to blend traditional and new media content providers. The problem, says Ronn Torossian, is that some competitive companies don’t have the luxury of both. This has led to some interesting corporate partnerships and strategic cases of strange media bedfellows. The latest pair of media brands to renew their vows? ABC News and Yahoo. Read More +
Kroger slow Steady Success Strategy
There’s a lot of buzz in the grocery industry these days. While most of it is focused on organic options, specialty markets, and boutique shopping, Ronn Torossian says at least one major national chain is reaping the benefits of changing consumer tastes. Read More +
McDonald’s ends critics’ beef with its chicken
Since 1955, when Ray Kroc bought the small McDonald’s burger chain from the brothers of the same name, the company has been a force to be reckoned with in the fast-food industry. But in recent years, the company has seen its profits continue to fall while being outpaced by competitors such as Five Guys and In-n-Out Burger; it has rolled out numerous products, referred to itself as Mickey D’s, and even tried a “Pay with Lovin” promotion that was met with a mild reception at Read More + Read More +
