Category Archives: Ronn Torossian

Ronn Torossian YouTube Updates

Tom Hanks Gives NYC Cab Driver the “Ride of His Life” In the spirit of today’s 24-hour social media news cycle, a Humans of New York post quickly went viral featuring a picture of a cab driver who serendipitously befriended Tom Hanks and ultimately got invited to attend the megastar’s Broadway show. After meeting Hanks in a cab and hitting it off, the driver began coincidentally picking up other passengers that knew the famous actor. After sending his regards to Hanks through mutual acquaintances, the Read More +

Defending the “old” when “new” is all the rage

There’s an old Garfield comic that compares “new and improved” to “old and inferior.” To point, of course, is that, from cat food to airliners, everyone wants “new and improved” … even when they don’t think what they have is necessarily “old and inferior.” When they hit the marketplace, just about everyone agreed that 777’s were an amazing and necessary step in the evolution of commercial aeronautics. But these flying behemoths faced the same sliding scale encountered by all flying machines. New planes are just Read More +

Beyond Blackfish: How SeaWorld recovers

There’s no doubt about it, Blackfish wounded SeaWorld. The combination of skillful propaganda, ignorance, and confirmation bias allowed the producers to present an entirely one-sided conversation as if it were a carefully reasoned and fair assessment of SeaWorld’s history and practice. No matter where you stand on the issue or the tactics used, the movie created a massive PR problem for SeaWorld. Ronn Torossian discusses what the company is doing about it. For decades SeaWorld parks around the world have entertained, educated, and encouraged audiences. Read More +

Virgin in America, how will they compete?

Virgin America celebrated its IPO on November 14 with a major financial splash. The company saw its stock soar 30% on its first day as a publicly traded company, according to Businessweek. Some industry watchdogs are saying this is just one more reason to believe this is a great time to be in the airline business. Hey, if you look at the success of other American-owned airline companies, it’s hard to argue with that assessment. But there’s more to Virgin’s success than a warm and Read More +