Tag Archives: Insights

The Great Muppet … War?

The Muppets and Sesame Street face off in new episodes and updated storylines, all airing beginning in the fall. Time Warner took over the rights for Sesame Street and will be airing new episodes on HBO while Disney has the rights to The Muppets and will be airing new 30-minute programs on ABC-TV. All those fuzzy characters teaching and joking, laughing, grouching, and in general having a Muppet good time. This should make for some interesting rating battles as they square off while also building Read More +

Kids Company Closes its Doors

Embattled British youth nonprofit, Kids Company, recently closed its doors, but not before a barrage of negative PR destroying the company’s reputation on two continents. The BBC recently reported that local authorities have begun to draw up emergency plans in an effort to offer support to many children who now find themselves without the succor previously offered by Kids Company. Read More +

Amazon just passed Walmart, but has the web surpassed the brick and mortar store?

Did Amazon Prime Day signal a sea change in retail? Some called it a flop, some questioned if Amazon was crazy and they predicted a bad outcome. Amazon’s Jeff Bezos is crazy like a fox, and explains what seemed like farce at the time is turning into the stuff of PR legend. This week the quarterly reports hit the news and Wall Street – Amazon is now worth more than Walmart. Let that sink in. Read More +

This New Eatery Hopes to Steal Chipotle Customers

Sweetgreen is a new fast food chain gaining momentum, and it is so vital to understand your brand is more than just the food you sell,. Sweetgreen opened its first location in 2007 when three recent grads from Georgetown University decided they wanted to create a healthy, affordable, and delicious fast food establishment. Eight years later and they have 31 locations in New York, D.C., Boston, Philadelphia, and Los Angeles. Read More +

T-Mobile Continues Giving It All Away

In the race for Number Three it seems there is little some telecom brands will not do to keep pace with the industry’s big dogs. And, this next gambit just might work. Soon, T-Mobile customers will be able to call Canada and Mexico – and make their call when traveling in those countries – without any additional international fees. The offer, which the company is calling “Mobile Without Borders,” is another facet of the carrier’s attempts to wrestle customers away from closest rival, Sprint. And, Read More + Read More +

Consumers are Spending Again

American consumers are, apparently, once again consuming at record rates. Market watchers report that US consumer spending is at the highest it has been in six years. More importantly, the indicators used in this report depend on markets such as automobiles and other big-ticket purchases, products that suffered tremendously during the Great Recession. Read More +

Caitlyn: Marketing Ploy or Honesty?

By now everyone knows that Bruce Jenner, well, is no longer Bruce Jenner. She has become quite simply Caitlyn. The news has taken the world by storm. Bruce, once the embodiment of masculinity and deemed “the world’s greatest athlete” is now a woman. Almost immediately many have asked about the real reason behind Caitlyn’s transformation? It seems unfathomable that anyone would go to those lengths just to gain attention or to promote their show. But there is growing speculation surrounding Caitlyn that may never completely Read More + Read More +

A step-by-step guide on what to do at WWDC as a tech PR

The Apple World Wide Developers Conference (WWDC), and other conferences like SXSW , CES, andthe likes, are probably some of the most intense days for a tech PR. It’s true that you can complete some busy work this week: you can write some press releases and get your agendas done for calls that will mostly amount to “it’s a busy week for reporters.” If you have a launch this week, then the work should have been done last week or the week before. This is Read More + Read More +