This book, The Art Of Social Media, is a guide with over 100 practical tips that shows you how to treat your social media presence like a business in order to get the attention needed for your brand, product and service. A little background on the author, Guy Kawasaki, in 1983 joined Apple, became chief evangelist and was responsible for the marketing of the Macintosh. Over the years he became an expert in social media since he was involved with many platforms and he used this knowledge to create this guide which had 2 lessons that stood out to me.
1. Treat your social media with professionalism
He asked the question “Why does your softball team never win and make it to the top of the league? Which he answered with “Because it’s a hobby.” Many people will play the sport and say they want to win but in reality they just want to hang with their friends, throw around the ball, which is okay, but that means that one cannot complain about losing. If you want to win you must take it serious and sacrifice time and put in a lot of effort. “If you want to succeed, you’ll have to treat it as if you’re going to go pro.”
Same thing with your social media. he says to use your full name, you should make sure all your pictures are clear and shows your winning smile. You have to start posting relevant things that relate to the people you want to connect with.
2. Cross Promotion
Cross promotion is the cooperative marketing within two or more accounts. The purpose of this is to direct your followers from one account to the other in order to increase your follower base. I see this all the time now on Instagram. Someone posts a video announcing that they’re going to do a give away or give important information that will ONLY be on their Facebook page. What people do is go to this persons other account and if they haven’t already followed them then they end up doing so they can see this very “important” promotion.
Why you should read this?
Everyone’s social media account is a company. The cost of marketing your brand or business is practically zero. You can do anything, you can start your own show on Youtube, Release your own music on Soundcloud and become a photographer on Instagram. This book will really give you innovative ideas for your own social media account.
