Category: Books

These are the top tier books that a business owner like yourself should read. Reading the right books is a great path to take towards success. Knowledge is key, reading allows you to continuously learn from the best that have already achieved what you're looking for.

Jab, Jab, Jab, Right Hook – Book Review

  If you’re in the field of communications and/or social media then you should have probably heard about Gary Vaynerchuk. He’s not only the author of this book but a twitter god and an entrepreneur. This book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World should be on …

Continue reading

Good To Great Book Review

I have just finished listening to Good to Great by Jim Collins and I wanted to record my initial thoughts about this on my blog.  As I listened to the novel on Audible I really enjoyed the different values and Ideas he implied were essential in building up a great business. Overall, Good to Great …

Continue reading

The Art Of Social Media Book Review

This book, The Art Of Social Media, is a guide with over 100 practical tips that shows you how to treat your social media presence like a business in order to get the attention needed for your brand, product and service.  A little background on the author, Guy Kawasaki, in 1983 joined Apple, became chief …

Continue reading

The Lean Start Up Book Review

As an Aspiring Entrepreneur I find myself with business ideas but I never know if they’re good enough or worth forming a company around it.  An old professor  of mine recommended “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries. The author defines a startup as an …

Continue reading

Buy.ology by Martin Lindstrom

Buyology: Truth and Lies about why we buy is a novel that combines marketing and human psyche, the study the human mind, conscious and unconscious. He goes into detail of his three years of research where he studied over 2000 people and the effects of commercials, brands, advertisements, products on our brain. He addresses topics …

Continue reading