Figure 1 shows internal and external factors affecting the market opportunities for Spoiler Alert, Inc. This S.W.O.T. analysis highlights the company’s strong potential for success, while also acknowledging some areas for improvement.
| FIGURE 1. SWOT ANALYSIS | ||
| Internal Factors | Strengths | Weaknesses |
| Management | Entrepreneurial management and tech industry experts who are environmental activists | Small size restricts access to lower levels of development and design teams |
| Offerings | OCR technology, afforadale, and user-friendly | Some lower quality and lower cost competitors |
| Marketing | Large distribution online and with social networks. | No established brand recognition |
| Personnel | Talented and diverse workforce who value the company mission. | Lack of cross training leads to customer dissatisfaction with technical support |
| Finance | High demand for customer data and advertising space among local grocers | Lack of brand recognition results in limited subscription revenue |
| Manufacturing | Diverse team of designers who appreciate aesthetics and app practicality | Lack of space for research |
| Research & Development | Large R&D Team of talented engineers | Challenges related to widening application usage |
| External Factors | Opportunities | Threats |
| Consumer/Social | Diverse market among families, grocers, and restaurant owners. Appeal the health and environmentally conscious | Consumers favor long standing brand names, and they won’t see financial savings until a few months after app use |
| Competitive | Distinctive name, appealing and user-friendly application, patentable OCR technology, and access to store coupons | The emergence of low quality and/or high-cost applications for food inventory and tracking systems |
| Technological | Increases in research and access to innovations in app-based technology | Infringements on proprietary technology. |
| Economic | Frugal consumers who enjoy the convenience of finding deals quickly | Increasing number of people eating outside of the home |
| Regulatory | Accreditation by the Better Business Bureau and Green Seal for trustworthy and environmentally safe business practices | Revisions and/or amendments to data mining regulations |