In the company’s favor are its internal strengths: a high quality and user-friendly platform, an innovative and patentable use of OCR technology, an experienced managerial staff, and a large and diverse team of engineers and designers committed to reducing food waste. Externally Spoiler Alert has the opportunity to fulfill the desire of the growing number of families, grocers, and restaurant owners, who want to reduce waste and maintain healthy lifestyles. Additionally, opportunities to build on our design are available through the increased availability of OCR research and data entry technology. Most importantly, our diverse customer target market promises to offer stockholders high ROIs.
Among the unfavorable factors, Spoiler Alerts’ main weaknesses are the growing use of similar data entry technology and its lack of a nationally recognizable brand name. With these internal weaknesses, the company faces the threat of proprietary infringement and stricter government regulation of data mining activities.