Group Assignment #7

Arraf Ahmed

Throughout the video, there is a melodious tune playing in the background which sets a gloomy type of mood, in representation of the man’s illness. The music’s consistency through the entire duration of the short film created a sense of sympathy for the blind man. The power of words was very significant in this short film because of the way that the sign was phrased, which resulted in greater benefit for the man. When the words on the sign were changed, there was a clear difference in the amount of donations made. This goes to show how certain words have a greater effect upon bystanders. The mention of “missing out on a beautiful day” personified the man’s blindness, which as a result, made people more inclined to donate to him. At this point in the film, the music began to pick up in a way, as to copycat the increasing sounds of change being given to the poor man.

Hannah Sarraf

From the video, one can see that the demographic the advertisement is targeting are businesses. Specifically, businesses that need help with choosing their words for their advertisements, and in this advertisement, the company clearly conveys this message by portraying the scenario of an old blind man trying to get money from people, and the cardboard sign next to him does not help bring him a lot of money. However, when the lady, who is also dressed very professionally, walks by and notices that he is not getting enough of money, she helps him by writing something different on the cardboard sign that can help him. Consequently, more and more people are giving coins to the old blind man, after the change to the sign by the lady. This scenario helps identify the demographic that the company is targeting by saying that the company is analogous to the lady, in that it will help businesses, which are analogous to the old blind man, achieve their goals. Furthermore, towards the end of the video, the advertisement shows the text, “Change your words. Change your worlds.”, thereby supporting the message of the advertisement that the company Purple Feather helps businesses choose their words, and like the old blind man, change their worlds.

Gary Bryanskiy

From the video I would say that the overall message that it was trying to convey,words are powerful and simply changing them up can determine if you are successful or not, was clear and concise and shown well in the advertisement. In the beginning of the video the blind old man has a sign that says one thing and gets very little money from passersby. When a woman comes and slightly changes what the man’s sign says, suddenly he starts to get a lot of money from passersby. This conveys the point that the advertisement is trying to make, which is that words, when properly used, can be very effective in changing how people feel about something as shown by how slightly changing what a sign says can be the difference between getting a lot of money and very little.