Ethos

• Ethos is a persuasive appeal based on ones character.
• For example, in order to persuade someone to make them believe that smoking is bad, you could quote a doctor or use someone that has researched smoking for years. Because they have more knowledge in the topic and are credible resources, it would be considered ethos when quoting the in writing.
• This appeal is successful because both parties have excessive knowledge in the area of smoking and its affects, therefore it would be more believable than someone on the bus saying smoking is bad.
• You mainly use ethos when trying to persuade someone to take your side.

Pathos

• Pathos appeals to emotion.
• For example, once I was buying makeup for my mom for mothers day and the cashier rung it up and I thought it was too expensive so I told her to take something out, the cashier made me feel bad and said my mom did so much for me and I ended up buying it and paying for everything.
• This appeal  is successful because your emotions are very constant in your decision making.
• You can use pathos when emotions are taken into consideration when choosing sides.

Logos

• Logos is an appeal to logic and reasoning.
• For example, when trying to persuade someone which drink has more sugar: coke or pepsi, you would use statistics and logic to convince someone.
• This appeal is effective because it states facts and gives logical reasoning.
• Logos is normally used when giving statistics and giving true statements and facts. It is best used to convince someone giving true logical thinking and reasoning.