Artemisia V is a bath and body brand based out of Astoria, Queens. I stumbled upon these beautiful soaps while visiting an artisinal fair in Astoria. Artemisia V stood out among the other vendors to me. Their products were displayed as professionally as one much see in a store window. It was clear to me, from afar that Artemisia was the star of the fair.
Monthly Archives: December 2014
Revlon’s New Tagline and Possible Discrimination
Recently, the mega cosmetics brand Revlon launched a new tagline, the first in over 10 years for the company. The new tagline Love Is On has been launched using a variety of social and traditional media. The commercials also feature celebrity Emma Stone. The social media aspect of the campaign asked customers to tweet and Instagram photos of themselves with their loved one using the hashtag #LoveisOn. The company then curates these customer photos and features them on it’s website as well as on a billboard. As a part of the initiative to spread the new tagline Revlon has also launched a photo booth on a jumbo screen in Timesquare of New York City to display these photos. The Jumbo screen also has a #LoveIsOn hashtag written on it. It is meant to take photos of couples displaying affection toward one another.
