Rubicon – Lean Model Canvas (Revised)

 

JUSTIFICATIONS:

• PROBLEM:

As a student I have endeavored finding the time and sometimes the motivation to sit down and search through online for job/internships to apply for a job. While you continue to progress in your semesters and academic career, it gets difficult to find any time with the compilation of workload in the semester. On top of that, even when you manage time to look for a job, especially after COVID, the availability is very few. Finding a job opportunity is very difficult. Lastly, when you go to college, you are always taught making networks is important, without networking you cannot find good level jobs/internships. For example: As a CUNY student, networking is not always the easiest thing to do due to the environment at place.

 

• SOLUTION:

Rubicon is a platform that will help student solve all the problems listed. Rubicon will run algorithms based on the information students will provide our platform, and continuously notify of any new job openings they should apply to. The platform will have employees who will work each day to apply for jobs on behalf of each registered members. This will solve the problem of students looking and surfing through to find available and open opportunities.
Registered members will have the option to find networking events near them. Through our partnership with many companies and apps like MeetUp we will discover areas where many meetups happen and encourage the members to go and Network at will.

 

• UNIQUE VALUE PROPOSITION:

The reason this is a unique proposition it is because, while other Job agencies may help you find jobs and there are many job postings in many websites. Rubicon will speak with each student to gather information and break down, re-write, compile enough data where our representatives will apply for the jobs they would as students but NOT just generic one type of application, they will modify and do their job every day of their membership. This will ensure more possibilities of interviews and chances for students to get a job/internship.

Students WILL NOT have to upload their documents on various sites, just applying with us, we will attach those documents to such sites.

Our 24/7 Counseling will help student not feel discouraged and find value emotionally to stay stable and work on their careers.

Students can also find social events through our collaboration with MEETUP from sports to business, here they can find a release to go out and make relationships that may serve them for the future.

 

• UNFAIR ADVANTAGE:

This was perhaps the most challenging section to fill out. It was difficult to find what unfair advantage Rubicon will happen in the industry compared to others. However, what makes us unique is the platform will be built by students and many of our consulting employees will be students, who better to understand a student than a student? On top of that, we will hold in person or zoom appointments which will be person to person interaction to discuss with each individual registered member. This is unique and every interaction is different, so I believe this can be an advantage for Rubicon. The partnerships with default networks like Linkedin, WayUp, Indeed and such will provide us an advantage in terms of finding what new availability of jobs in the market very quickly.

 

• CUSTOMER SEGMENT:

This was perhaps the easiest section to fill out as our target market are students of any level. Mostly focused on undergraduates because they will look for jobs the most.

 

• KEY METRICS:

Based on the idea of Rubicon and how I envision it functioning, we must keep tabs of every userbase on how they interact with us. Most interactions will be done through apps and website, so keeping tabs on what features they click on, what searches they make etc. will provide us a base of impression of our consumers. On top of that, every registered members and people who sign up will obviously have to be prioritized because they feed our revenue stream. Lastly, the appointments and zoom calls must be on tab to keep a transcript of the conversation and the meetings which is what we will use to serve our consumers the full satisfaction.

 

• CHANNEL:

In this section I had to think about through which pathways can we get our company name and message across to the target consumer. College/University campus being the first place we would advertise, spreading the name in every college/university campus will help students recognize us. Social Media is big and most social media users happen to be college students; it would be a great place to advertise. Partnering with Linkedin, WayUp, Indeed are three places students go often to look for jobs, those who may not be familiar with our work can find us through there when advertised. Career Centers are always trying to help mostly students discover news ways to meet their aspirations, advertising through them would be a good way to reach the market.

 

• Brainstorming:

While the Rubicon is still a work in progress and under construction, there are many things to consider and brainstorm. It would be best to ask these questions to find areas through which we can propose more values to our consumers and enhance our business.

 

KEY ASSUMPTIONS:

1) One of the assumptions that must be true in order for Rubicon to even exist is that students have a point of point in terms of findings job/internships. Specially students who are on the course to graduate. This assumption must be true because the whole platform is built around this area of point of pain. Without this problem existing, there is not point of the platform.

 

2) Career Centers, Alumni offices, Job agencies and other business who are there to serve students regarding the problem in place, they have been unsuccessful with regards to easing the pain for students to find jobs and opportunities. This assumption must be true because for Rubicon to succeed we must exceed the consumer expectation of the existing business and services they have come to expect.