Here on the research tab, you will find an extensive literature review presented in a downloadable PDF format here.

This comprehensive literature review offers an in-depth exploration of the intricate concepts of reputation management and branding. This resource is curated to provide a robust foundation of knowledge, examining the nuanced distinctions between these two fields while also highlighting how they intersect and influence one another. By engaging with this material, you will gain valuable insights into the complexities of these disciplines, enabling a more sophisticated understanding of their dynamics and practical applications in various contexts.