This Toolkit including the following information for your use:

1. Getting Started: Here is some information to help you do an initial branding assessment of your program.
2. SWOT: Under this tab you’ll find an exercise to help you assess your program’s strengths, weaknesses, opportunities and threats.
3. Internal Stakeholders: Here you’ll find information about communicating with the stakeholders most affected by your program including students, faculty, staff, and administrators.
4. External Stakeholders: Understanding how best to communicate to additional stakeholders who are a part of the higher education ecosystem is the focus of this final tab.

Let’s get going . . .