In a move towards further uniting Baruch College’s two largest schools, and in keeping with President S. David Wu’s recent reflection on the vital importance of the arts and sciences for every educational trajectory, Baruch students who major in a discipline housed by the Zicklin School of Business—whether it be finance, marketing, or real estate—can now complete a liberal arts or sciences concentration at the Weissman School.

This new path for students represents a timely opportunity for them to bring tailor-made combinations of skills onto their resumes and into the workplace. 

One such student is Cindy Espinoza Garcia. A native of Ecuador, Garcia is a first-generation college student who intends to become a Marketing major at Zicklin with a concentration in Graphic Communications in Weissman’s Department of Fine and Performing Arts. “In my senior year of high school, all my friends were applying to college except me; I felt confused and without a purpose,” she said. “I didn’t know what career to study or what to do for the rest of my life. I remember telling my family: ‘I just want to do something that would allow me to help people, do my best, and leave a unique mark on the world.’ By putting these two disciplines together, Garcia feels that she will now be equipped with the skills to bring her purpose to fruition.

With a family background in party planning, Garcia has recently started her own business, Soul and Balloons, which offers bespoke balloon design for events in New York City and the surrounding area. “When I started my business, I knew I needed a good understanding of the principles of marketing, but I also knew I needed to learn more about design from design experts. I got really excited when I heard about the new concentration option. Putting all these different ideas together is really going to help me create a business that feels like mine,” Garcia said. 

Strictly speaking, Baruch has never encouraged its students to focus solely on the humanities or business education. The College’s curriculum has long recognized that for the business innovators of the future, as well its creatives and communicators, leaders that the College is now famous for producing, training in the arts and sciences provides the very bedrock from which they spring. Because of this, every student at Baruch, regardless of their eventual major is educated in Weissman classrooms. 

Now with an official option for Zicklin students to add a Weissman Concentration, the College takes a more forward-facing stance, preparing students to think critically, creatively, and readying them to seize ahold of newly emerging career paths—many of which they themselves will create.

Learn More About Weissman Concentration Requirements