As mention in step 3 I will try to contact supermarkets or home goods stores to sell my lids and containers. My step 3 was launching and expanding my business. I began testing trail with couple stores in tri-states area and gradually expand it. On the week 4, I plan to launch product-Lid Project in USA. According to the CIA Factbook U.S. population rank on the 4th of most populous countries which is 316,668,567. An estimate percentage of students and work forces age groups added up around 45-50% over all population. That is fascinating, a great open market. There is great need for the product. People have different appetite and food preference. So different size of containers were created generally in the market. The customization allow people to get desire size, shape and mechanism of food container and lid. Americans change eating from fast food to more healthy food. The cost of yearly lunch is $3,650 and how did I come up with that? Let’s see average cost of lunch is $10, and the material might cost less than $3 dollars to make if it is self prepare.That is when the food container come in handy. It can pack food, prevent spill and microwavable. I can see a huge saving.
Selling point:
1. Product and service
2. Saving fact
3. Healthy fact
Product differentiation:
1. Lid replacement or customize service
Advertising:
1. Magnet/silicon rubber tag message on package
2. Viral near merchandise counter
3. Posters
