On week 5, I expect the business will launch product in half of the globe. For a business to survive internationally, it must knows their customers, culture and backgrounds. In Japan, Japanese students and workers bring their own “Bento”. Which usually are food prepared in the morning and carried on to school or work for lunch. Usually one parent will stay home as housewife or househusband. Most of the housewives are well educated and went to college, they sacrifice their career to stay home to take care the family. Parents try to make the food interesting, so their children will enjoy the food. The food container for children are colorful and bright, even the choice of the food is the same theory. Parents mimic food into cartoon characters, that is a good way to make sure the child eats the food. At least it makes me want to eat. For adults, the lunch box shall be warm, solid or dual colors. The cozi link gave ideas what a child eat for lunch in different countries. Some countries provide lunch for children or simple food were pack in brown bags. The business have to research facts like that to prevent it from failing. Also the business also need to consider the country’s economic factor. Some countries do not have enough food for people or they have barely anything to eat. We might less likely launch business there. However, the business might partner up with organization like food bank to stop world hunger for good cost. Like providing food containers, donate money to buy foods, use percentage of profit to aid the needs or volunteer. It is a great market for food container business and every container needs a lid. We have to differentiate ours and make it well know. Getting people’s attention and recognition.
http://www.cozi.com/live-simply/whats-your-lunchbox-lunches-around-world
