From this assignment, I learned that people do not need to be rewarded for motivation. My idea is to create an app that helps users procrastinate less and become more productive. Initially, I thought rewarding users with coupons would help them procrastinate less, but after doing research on my primary and secondary competitors, I realized that coupons are a weak incentive to motivate someone. Not only that, but rewards are also not needed for motivation when it comes to productivity. For instance, there are website blockers that help users block out distracting websites to help them stay focused on their work. There is no reward in blocking out these distracting websites, yet it helps users stay focused and become more productive because they are forced to do so.

I also learned that people can become motivated by external factors and that it is not limited to personal gain. For my initial idea of rewarding coupons to users, it was more geared towards personal gain where I believed they would become more motivated if I rewarded them with coupons because it is something that they can use for themselves personally. But after doing research on my primary competitor the Forest app, I realized that a lot of people are motivated by external factors, such as helping the environment. There are probably people out there that can be motivated by personal gain, but there are also a lot of people that are motivated by doing something for the greater good.