English 2100 x 81: Fall 2020

Rhetorical Analysis on “We Are One (Ole Ola)” by Pitbull ft. Jeniffer Lopez & Claudia Leitte

Pitbull ft. Jennifer Lopez & Claudia Leitte – We Are One (Ole Ola) [Official Video]

Music Video: https://youtu.be/TGtWWb9emYI

0:00 to 0:16: Brazil soccer team playing and I think the photos are the Brazil team getting World Cups. While all this is showing there are no vocals, only instruments playing.

0:17 to 0:45: The main chorus and Pitbull says:
“ Put your flags up in the sky, And wave em side to side, Show the world where you’re from, Show the world we are one (one, love).”
While he sings this, there is a diverse group of people behind him, many wearing Brazil jerseys. The camera shifts to show the infamous statue, Christ the Redeemer located in Brazil. After the camera shows a backside view of the statue, it shifts to show many different flags being held in the air. This ends with showing fans of many different teams in the stadium.

0:46 to 1:19: Pitbull gives his verse before the main chorus repeats. The music video shows highlights of other games as he sings. Pitbull says he invites the whole world to play in Brazil. He basically repeats this in Spanish before the chorus plays again.

1:20 to 1:49: The main chorus repeats and flags of different countries are being shown again. Pitbull hands it off to Jeniffer Lopez to start her verse.

1:50 to 2:18: Jeniffer Lopez starts her verse by saying “One night, Watch the world unite, Two sides, One fight, and a Million eyes.” As she sings her verse the camera is focused on her and occasionally shifts to soccer highlights.

2:19 to 2:50: The main chorus repeats again and the camera is focused on the crowd of fans again.and occasionally shifts to show Pitbull, JLO, Claudia, and more soccer highlights.

2:50 to 3:07: Pitbull hands it off to Claudia in Portuguese. Claudia sings her verse in Portuguese and the camera is focused on her, the instrumentalists, and some people in the background.

3:08 to 3:56: The main chorus starts again and the camera shifts many times. It shows the singers, more soccer highlights, more fans holding flags, people dancing and smiling, and teams holding the World Cup. The music video ends with fireworks over the stadium and kids holding a homemade World Cup.

The video is about the FIFA world cup being hosted by Brazil in the year 2014. The music video makes this obvious to anyone watching, as it mainly shows the Brazil team and it shows the Statue of Christ which is associated with Brazil. The intended audience is anybody who happens to watch the video, as the music video is asking people to watch the world cup. Anyone can watch it, but soccer fans would be the most inclined to. There are some verses that I pointed out in the timestamps which resonated with me. I think the main chorus which is “Put your flags up in the sky, And wave em side to side, Show the world where you’re from, Show the world we are one (one, love).” is saying that even though many of us represent different nations and different groups and communities, we should all come together and show that “ we are on”. The start of JLO’s verse that goes “One night, Watch the world unite, Two sides, One fight, and a Million eyes.” is another verse that suggests that soccer unites the world. Unity seems to be the theme of this music video. I assume this since the video is full of diverse groups of people who are enjoying the game and having a good time. This video would lead the viewer to the conclusion that they should watch the game as it is enjoyable and everyone is accepted. This message is so in your face, that even if they don’t watch soccer they could realize the message. If only soccer could truly unite the world, that would be incredible.

2 thoughts on “Rhetorical Analysis on “We Are One (Ole Ola)” by Pitbull ft. Jeniffer Lopez & Claudia Leitte”

  1. Just to add onto your point that soccer is a universal language, I think it is interesting because so is music. You wrote “soccer unites the world” and “everyone is accepted.” Which is totally applicable to music as well. You mentioned it also in your response talking about how the video gives a portrayal that the sport and music video showcase diversity and empathy because even if you aren’t a soccer fan or music fan, you’ve seen this performance/ heard this song. This concept is important because even sport and music has a way to gain exposure to those that may be ignorant.

  2. I totally agree with you about how we should all put our differences aside and come together as fans of soccer do. I really enjoy the message being portrayed here as it may influence those with prejudice against others may feel inclined to be more accepting and welcoming when people can find something in common, just as the fans did with soccer. I also wish that we could stand united and not divided as is something I believe many of us have in common; however, people just aren’t that simple.

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