Ciao for Now is a family owned and operated kitchen that is owned by the Miceli Family. It is a cafe and catering company that specializes in market-to-table menus prepared fresh daily from their highest quality ingredients. Every morning they bake a wide selection of homemade pastries and cakes. They also serve their famous freshly brewed organic coffee.

They pride themselves in providing the healthiest food they can to their clients. They have a whole menu filled with delicious meals in vegan and gluten-free options. They use organic eggs and Hudson Valley Milk (Where I grew up upstate NY). They also use free-range, grass-fed, hormone-free and nitrate-free meats and source organic grains, fruits and vegetables when available.

What sets Ciao for Now apart from other businesses in the area is the fact that they have been around for over thirteen years! This is one of the longest times a business has been around and thriving in this neighborhood. Their top comments from people inside the cafe are that their coffee and their atmosphere make them feel like they are home, or that it makes NYC feel like home. They also say it is one of their favorite places to stop in during the day. Another comment was that the food, the atmosphere and the staff are perfect!

I think it would be a great business to profile. I could find out what makes it thrive and how they lasted over a decade. Maybe also see what inspired them to take the fresh and natural organic angle. I know it can be very expensive to buy foods that fresh and clean. I’d also love to do more in depth interviews with a few people that regularly stop in. Some people have been coming there weekly for years. They might have some interesting stories about their time there and what the shop means to them.