Multimodal Remix Project

Keywords: Research, Remix, Multimodal, Digital, Argument

Context: You have by now learned a great deal about a particular problem in the business world. You made an argument regarding the issue using scholarly expertise and practical business considerations. Now you are asked to use your accumulated expertise to make your argument on a digital platform, using audio, video, images, and a variety of tools.

Writing Scenario: Suppose that John Oliver in the show Last Week Tonight got sick and you are asked to replace him. Prepare a video in the same style as his style using research you have been gathering about your problem throughout the semester. Use this video as a model: Pay Day Loans

Requirements:

You are asked to watch and examine several John Oliver videos on the show Last Week Tonight. You then are asked to make your own video in the same evisceration style.

1. Use research from your research report.
2. Include all components of a John Oliver evisceration video:
   1. Jokes (optional)
   2. Enthusiasm (10 pts)
   3. Images/other videos embedded in your video (10 pts)
   4. Good voice projection (the listener must hear you properly) (10 pts)
   5. Good lighting, no background noise and excellent background image (10 pts)
   6. Good and stable camera angle with your face close and middle of camera (10 pts)
   7. Dress appropriately for the occasion (10 pts)
   8. A convincing intensively researched fact-based argument, creatively presented, including a clear purpose and specific call to action for the audience (20 pts)
3. Follow copyright requirements; use Creative Commons
4. Your video must be exactly 2-3 minutes (10 pts)
5. Use iMovie or Movie Maker
6. Include a 2-page reflective letter (10 pts) addressed to me. In this letter, prepare a detailed rhetorical analysis (i.e. purpose, audience, context, tone, medium, and stance). The rhetorical analysis should address how the rhetorical situation of the video is different from the rhetorical situation of the business report, and how these differences shaped your communicative choices.

Project Objectives:

1. Develop the ability to use multimedia editing software
2. Develop persuasion skills with multimodal means
3. Develop the ability to adapt a message to a variety of rhetorical situations

Project Packet Materials

You are asked to prepare the video, paste it into your Google Drive team folder, provide a comment to a partner on the Google Doc reacting to their video. All due by July 10^th for a first draft. Provide each other peer feedback on how to improve the video. Make revisions for a final draft due July 12^th.